316-223-1921

5 Powerful Ways to Drive Traffic to Your Website - Without Breaking The Bank!

June 8, 2020

"If you build it, they will come". This may have been true for Kevin Costner in Field of Dreams, but it is far from true when it comes to your website. You can build the most beautiful website in the world, but if no one visits your site, it really isn't doing you any good.

It's critical to create a strategy to get more traffic to your website - you need tools, tactics, and even hacks for getting people to visit with your site - to engage with you and to buy from you! Here are 6 proven strategies for increasing your website traffic without breaking the bank!

Create Amazing, Share-Worthy Content

If you want people to come to your website, you need to give them a reason to come. You need to create awesome content that attracts people and that they feel compelled to share with others. Take some time to consider how you're going to stand out from the crowd and remember that content which answers people's questions and speaks to their pain points will get more engagement. Ask yourself these questions:

  • Would I want to read this?
  • Does this add value to my readers?
  • Is this share-worthy?
  • Does this content answer my reader's questions?
  • Does it speak to their pain points?

The most common form of content is a blog, but can also include product demonstration videos, checklists, EBooks, or other types of reports.

If you create great content, the rest of your promotional tactics become that much easier. People want to share content that is valuable - if you create that valuable content, others will promote it for you.

Share Your Content on Social Media

Share your content multiple times across all of your social media profiles. Why? Because not every one of your followers will see every one of your posts. Sharing multiple times maximizes the chances of your followers seeing your content through social media.

Don't be afraid to experiment with different content formats to see what works best on different social media platforms. Try using links, images, video, or polls to see what drives more people to your website.

Use Your Email List

Having an email list is like having your own website traffic source. Each time you publish something new on your website, send a link out to your email list and watch the visitors come in!

Don't have much of a list? Try offering a freebie in exchange for people's email addresses. Called a "lead magnet", opt-in offers are valuable pieces of content that readers can download once they provide their email address. Examples include: Whitepapers, EBooks, Case Studies, Checklists, or Videos. Another effective way to build your list, is to add an opt-in form on your website - and give them a compelling reason to sign up by telling them what they will get in exchange.

Advertise

Advertising on Facebook, Google, or other social media platforms (like LinkedIn) is one of the most effective ways to get traffic directly to your website. Yes, it costs money - but it doesn't have to cost a lot of money, and you can get some high quality traffic for very little.

The biggest advantage to using paid advertising is that you can put your content in front of a very specific audience. For example: let's say that you are a realtor who has created a checklist for helping people prepare to sell their home. Your ideal audience is a 45 year old homeowner in a specific geographic area. With Facebook, you can target this precise audience. Instead of sharing your content across your social media feeds for free and hoping that the right people see it, you can ensure that the right audience views your content.

Create Various Forms of Content

People learn in a variety of ways. Some people are visual learners and learn best from videos. Others learn best by reading and taking notes. Still others prefer audio content. If you want to connect with the greatest number of people possible, create your content in a variety of formats.

One of the best ways to create a variety of content formats is to use the "pillar strategy". This involves first creating a lengthy, in-depth piece of content such as a video, blog post, or EBook. This "pillar" will talk about your subject from a variety of angles and viewpoints.

From there, you can take the "pillar" and break it up into smaller pieces of relevant content that can stand on their own. For example: take one point from a long blog post and turn it into a series of social media posts, all of which link back to the pillar post on your website. Take another point from that long blog and turn it into a short video or podcast.

Your website should be the cornerstone of your marketing and advertising program. Creating great content for your site and driving people to that content is a great way to take your business to the next level.

To your success!

Laura

Some of the links in this publication are Affiliate Links, meaning that – at no additional cost to you – Next Level Advertising may earn a commission if you click through and make a purchase.  Please know that when you see an Affiliate link from NLA it is for a product or service that we use ourselves or that we have thoroughly researched and reviewed!

Laura Olson-Oxley is an entrepreneur, coach, speaker, marketing and business consultant, and sales professional. She has over 25 years of experience working with small businesses in a variety of industries, focusing on strategic business growth through effective marketing and advertising. Also a strategist, numbers nut, project manager, and life-long learner, Laura looks at the big picture to analyze and recommend the most effective tools to take businesses to the Next Level.

Join My Group:

Read More Blog Posts

Choosing an Email Service Provider: You’re Asking the Wrong Question

Choosing an Email Service Provider is a critical decision in starting an email marketing program for your small business. Ask yourself these questions before making a decision.

Read More
5 Tips For Crafting Compelling Subject Lines

The first thing you need to get right when it comes to email marketing is the subject line. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual email is. Here are 5 tips to get you started.

Read More
Why Is the Money in the List?

Research shows that businesses typically see $42 in profit for every $1 spent on emails. This means that a mailing list is one of the most profitable business assets that you can develop.

Read More
Making the Case for Email Marketing

It's no secret that I'm a big fan of email marketing. There is so much that you can do with emails that you simply cannot do with other forms of marketing or advertising. It is the perfect way to deliver the right message, to the right people, at the right time. There is no better […]

Read More
8 Effective Ways to Market Your Small Business Online Without Spending Money

As we all know, marketing our business to potential customers is a necessary part of having a successful business. Marketing for small businesses can be especially tricky as budgets often do not allow for large scale and more expensive strategies. The issue with traditional advertising, such as newspaper, radio, and television ads, is that they […]

Read More
How to Boost Your Marketing with Customer Recommendations

Use these strategies to build an online community of advocates for your brand who will sing your praises to others and multiply your marketing efforts.

Read More
20 Low Budget Marketing Tactics You Can Use Now to Get Results

Did you know that you can do marketing like the pros without breaking the bank? By leveraging some effective low-cost digital marketing tactics, any business no matter how small can spread brand awareness, generate leads, and make more sales. You don’t need a big marketing budget to have a big impact. Here are 20 low-cost […]

Read More
Market Like a Huge Brand Without a Huge Budget

Small business marketing doesn't have to be expensive: if you engage with your audience effectively and provide high-value content, you can achieve all your business goals just like the big companies do.

Read More
Why You Need A Solid SEO Strategy And A Way To Measure Results

Trying to get traffic to your website without a plan is a bit like driving around with a vague destination in mind, but no directions on how to get there.

Read More
5 Powerful Ways to Drive Traffic to Your Website - Without Breaking The Bank!

You can build the most beautiful website in the world, but if no one visits your site, it really isn't doing you any good.

Read More
1 2 3

Proud Member of:

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram