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Welcome to my blog! Check here for news, updates, and information you can use to take your business to the next level!

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Build your marketing program as if you were building a house

Building a marketing program for your small business is a lot like building a house. There is a process to make sure your house (marketing program) stands strong over time.

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Why Is the Money in the List?

Research shows that businesses typically see $42 in profit for every $1 spent on emails. This means that a mailing list is one of the most profitable business assets that you can develop.

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Making the Case for Email Marketing

It's no secret that I'm a big fan of email marketing. There is so much that you can do with emails that you simply cannot do with other forms of marketing or advertising. It is the perfect way to deliver the right message, to the right people, at the right time. There is no better […]

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8 Effective Ways to Market Your Small Business Online Without Spending Money

As we all know, marketing our business to potential customers is a necessary part of having a successful business. Marketing for small businesses can be especially tricky as budgets often do not allow for large scale and more expensive strategies. The issue with traditional advertising, such as newspaper, radio, and television ads, is that they […]

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How to Boost Your Marketing with Customer Recommendations

Use these strategies to build an online community of advocates for your brand who will sing your praises to others and multiply your marketing efforts.

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20 Low Budget Marketing Tactics You Can Use Now to Get Results

Did you know that you can do marketing like the pros without breaking the bank? By leveraging some effective low-cost digital marketing tactics, any business no matter how small can spread brand awareness, generate leads, and make more sales. You don’t need a big marketing budget to have a big impact. Here are 20 low-cost […]

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Market Like a Huge Brand Without a Huge Budget

Small business marketing doesn't have to be expensive: if you engage with your audience effectively and provide high-value content, you can achieve all your business goals just like the big companies do.

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Why You Need A Solid SEO Strategy And A Way To Measure Results

Trying to get traffic to your website without a plan is a bit like driving around with a vague destination in mind, but no directions on how to get there.

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5 Powerful Ways to Drive Traffic to Your Website - Without Breaking The Bank!

You can build the most beautiful website in the world, but if no one visits your site, it really isn't doing you any good.

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5 Tips for a Winning Website

Your website should be the cornerstone of your marketing program. To make your site work for you, remember that every visitor is a potential client.

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Email: Give Them What They Want - And How To Find Out What That Is

Effective marketing boils down to this: Find an audience, figure out what they need or want and then deliver it. Email is one of the best mediums to help you do just that. And it isn’t always about selling them on a product. In fact, that isn’t at all where you want to start. First […]

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