Building a marketing program for your small business is a lot like building a house. There is a process to make sure your house (marketing program) stands strong over time.
Building a marketing program for your small business is a lot like building a house. There is a process to make sure your house (marketing program) stands strong over time.
A strong brand identity isn't just for big companies. Small businesses need it as well if they plan to grow and compete in an ever changing business environment. Keep your brand consistent in these 5 areas to build strong relationships with customers and prospects.
When you have distinguished your business through branding, your marketing efforts will bring increased return on investment - more leads, more conversations, more sales. Developing your brand takes time and effort, but it is critical to your long term success.
Business planning for future success is all about data. You can work most efficiently and spend your time and money most effectively if you know exactly where you are starting from. By recording data, you can start to see what’s working, what isn’t, and what trends are starting to play out. And it all starts with recording where you’re at right now.
Effective planning is they key to success for marketing your small business. It is the bridge to where you are and where you want to be. Here are some reasons why you should make planning a priority.
Choosing an Email Service Provider is a critical decision in starting an email marketing program for your small business. Ask yourself these questions before making a decision.
The first thing you need to get right when it comes to email marketing is the subject line. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual email is. Here are 5 tips to get you started.
Research shows that businesses typically see $42 in profit for every $1 spent on emails. This means that a mailing list is one of the most profitable business assets that you can develop.
It's no secret that I'm a big fan of email marketing. There is so much that you can do with emails that you simply cannot do with other forms of marketing or advertising. It is the perfect way to deliver the right message, to the right people, at the right time. There is no better […]
As we all know, marketing our business to potential customers is a necessary part of having a successful business. Marketing for small businesses can be especially tricky as budgets often do not allow for large scale and more expensive strategies. The issue with traditional advertising, such as newspaper, radio, and television ads, is that they […]
Use these strategies to build an online community of advocates for your brand who will sing your praises to others and multiply your marketing efforts.
