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Blog

Welcome to my blog! Check here for news, updates, and information you can use to take your business to the next level!

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Build your marketing program as if you were building a house

Building a marketing program for your small business is a lot like building a house. There is a process to make sure your house (marketing program) stands strong over time.

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5 Places Your Brand Identity Should be Consistent

A strong brand identity isn't just for big companies. Small businesses need it as well if they plan to grow and compete in an ever changing business environment. Keep your brand consistent in these 5 areas to build strong relationships with customers and prospects.

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What Exactly Is A Brand?

When you have distinguished your business through branding, your marketing efforts will bring increased return on investment - more leads, more conversations, more sales. Developing your brand takes time and effort, but it is critical to your long term success.

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You Have To Know Where You're At Right Now To Figure Out Where You're Going

Business planning for future success is all about data. You can work most efficiently and spend your time and money most effectively if you know exactly where you are starting from. By recording data, you can start to see what’s working, what isn’t, and what trends are starting to play out. And it all starts with recording where you’re at right now.

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Why Planning Is The Secret To Success For The Coming Year

Effective planning is they key to success for marketing your small business. It is the bridge to where you are and where you want to be. Here are some reasons why you should make planning a priority.

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Choosing an Email Service Provider: You’re Asking the Wrong Question

Choosing an Email Service Provider is a critical decision in starting an email marketing program for your small business. Ask yourself these questions before making a decision.

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5 Tips For Crafting Compelling Subject Lines

The first thing you need to get right when it comes to email marketing is the subject line. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual email is. Here are 5 tips to get you started.

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Why Is the Money in the List?

Research shows that businesses typically see $42 in profit for every $1 spent on emails. This means that a mailing list is one of the most profitable business assets that you can develop.

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Making the Case for Email Marketing

It's no secret that I'm a big fan of email marketing. There is so much that you can do with emails that you simply cannot do with other forms of marketing or advertising. It is the perfect way to deliver the right message, to the right people, at the right time. There is no better […]

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8 Effective Ways to Market Your Small Business Online Without Spending Money

As we all know, marketing our business to potential customers is a necessary part of having a successful business. Marketing for small businesses can be especially tricky as budgets often do not allow for large scale and more expensive strategies. The issue with traditional advertising, such as newspaper, radio, and television ads, is that they […]

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How to Boost Your Marketing with Customer Recommendations

Use these strategies to build an online community of advocates for your brand who will sing your praises to others and multiply your marketing efforts.

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