Building a marketing program for your small business is a lot like building a house. There is a process to make sure your house (marketing program) stands strong over time.
Building a marketing program for your small business is a lot like building a house. There is a process to make sure your house (marketing program) stands strong over time.
Research shows that businesses typically see $42 in profit for every $1 spent on emails. This means that a mailing list is one of the most profitable business assets that you can develop.
It's no secret that I'm a big fan of email marketing. There is so much that you can do with emails that you simply cannot do with other forms of marketing or advertising. It is the perfect way to deliver the right message, to the right people, at the right time. There is no better […]
As we all know, marketing our business to potential customers is a necessary part of having a successful business. Marketing for small businesses can be especially tricky as budgets often do not allow for large scale and more expensive strategies. The issue with traditional advertising, such as newspaper, radio, and television ads, is that they […]
Use these strategies to build an online community of advocates for your brand who will sing your praises to others and multiply your marketing efforts.
Did you know that you can do marketing like the pros without breaking the bank? By leveraging some effective low-cost digital marketing tactics, any business no matter how small can spread brand awareness, generate leads, and make more sales. You don’t need a big marketing budget to have a big impact. Here are 20 low-cost […]
Small business marketing doesn't have to be expensive: if you engage with your audience effectively and provide high-value content, you can achieve all your business goals just like the big companies do.
Trying to get traffic to your website without a plan is a bit like driving around with a vague destination in mind, but no directions on how to get there.
You can build the most beautiful website in the world, but if no one visits your site, it really isn't doing you any good.
Your website should be the cornerstone of your marketing program. To make your site work for you, remember that every visitor is a potential client.
Effective marketing boils down to this: Find an audience, figure out what they need or want and then deliver it. Email is one of the best mediums to help you do just that. And it isn’t always about selling them on a product. In fact, that isn’t at all where you want to start. First […]
