Ah, social media. It’s everybody’s favorite way to interact with others around the world and to market their products and services. Some people reach the elevated status of Social Media Darling while others are posting day in and day out without any nibbles whatsoever. What’s the difference between the Darling and the Wannabe? Most importantly, […]

Most of us can agree that positive thinking is important. It tends to make us feel better, be more productive, and reduces stress. The problem is, our lives aren't always rosy. Crises happen - be it on a personal level or something more widespread. That reality is a part of everyone's life, and it makes […]

Building a marketing and advertising program for your small business is like building a house.

I grew up in small business.  You might say it's in my blood.  It is my passion. Both of my parents and both sets of grandparents were self employed...