It’s inevitable. As a small business owner, you will wear many, many hats. Be aware that not all of your hats are created equal!
When making goals, it’s important to learn about the acronym S.M.A.R.T. It can help you make better goals. Each letter stands for a different area of the goal. If you create a smart goal, you have created a goal that is Specific, Measurable, Actionable, Reasonable, and Timely. Using SMART goals can set you up for […]
Many people dream of working for themselves, being their own boss, and having the freedom to only take on clients and projects they love. What they don’t realize, though, is that there is a huge difference between building a business and being self-employed. Business owners scale their income. Self-employed people trade dollars for hours. Business […]
When you first hung out your shingle, you likely were thinking: “I can’t wait to get away from this awful job.” “I just want to be home with my kids.” “This dead-end job is going nowhere.” “I’m tired of working crazy hours and holidays.” “I know I’m worth more than they’re paying me.” These and […]
Building a marketing program for your small business is a lot like building a house. There is a process to make sure your house (marketing program) stands strong over time.