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Making the Case for Email Marketing

October 5, 2021

It's no secret that I'm a big fan of email marketing. There is so much that you can do with emails that you simply cannot do with other forms of marketing or advertising. It is the perfect way to deliver the right message, to the right people, at the right time. There is no better way to communicate with your existing customers or to nurture your prospects through your sales funnel.

Unlike other marketing channels, email marketing allows you to keep in touch with your customers on a consistent basis. A simple "Thank you for subscribing", a cheery "Welcome on Board", or a sincere "Happy Birthday" email can be an easy way to let your customers know you value them.

Email marketing has the highest ROI of all forms of marketing, averaging about $42 in return for every $1 spent.

Source: DMA (2019)

Not convinced? Here are the best reasons you should use email marketing to take your business to the next level:

  • 91 percent of US adults like to receive promotional emails from the companies they do business with (Source: MarketingSherpo)
  • Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (Source: McKinsey)
  • According to 80 percent of professionals, email marketing drives customer acquisition and retention (Source: eMarketer)
  • People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.
  • Get more people to call you to do business. When done right, email marketing reaches the right people (decision makers). Combine this with the right offer and the right timing, and your business will grow!
  • With email marketing, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message.
  • Emails are a great way to get customers and prospects to visit your website. You can include relevant links to your site within your email content, such as a link to your blog post.
  • Costs associated with email marketing are very low and you can put emails on autopilot, yet stay personalized with your subscribers.
  • Email drives purchases. According to a report from the Direct Marketing Association, 66 percent of consumers have made a purchase due to an email marketing message.

There are many more reasons to use email, but these are the big ones. If you are ready to get started with email marketing there are two ways I can help you:

  • Get a free trial of my favorite email marketing program, Constant Contact. Click here to get started.
  • Call me at 316-223-1921 to schedule a time to talk about what you want to accomplish and how I can help take your business to the next level using email marketing!

To your success ~

Laura

Some of the links in this publication are Affiliate Links, meaning that – at no additional cost to you – Next Level Advertising may earn a commission if you click through and make a purchase.  Please know that when you see an Affiliate link from NLA it is for a product or service that we use ourselves or that we have thoroughly researched and reviewed!

Laura Olson-Oxley is an entrepreneur, coach, speaker, marketing and business consultant, and sales professional. She has over 25 years of experience working with small businesses in a variety of industries, focusing on strategic business growth through effective marketing and advertising. Also a strategist, numbers nut, project manager, and life-long learner, Laura looks at the big picture to analyze and recommend the most effective tools to take businesses to the Next Level.

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