Put the Social back in your Social Media

April 20, 2020

Do you want to save time during your work day? Do you wish you had an extra 18 hours to accomplish everything on your to do list? Most people would answer, “Heck yeah!” to those questions because a small business owner's' to do list is never really finished, especially if you don’t have any support staff. Automating certain tasks, like social media, is one way to gain some time back in your day but that task still requires you to interact with your followers.

Social media schedulers, such as HootSuite and Buffer, are convenient and budget-friendly. Simply log in, schedule which posts should publish on which platform, and hit the save button. Voila. Done.

Some platforms, like Meet Edgar, are more powerful because they continue to share your evergreen social media posts into the future, thus saving you even more time from creating and scheduling. This all sounds wonderful and who doesn’t want to have more free time! But do these platforms eliminate the ‘social’ from social media?

The answer to that is: only if you allow it. Using schedulers is a wonderful thing and is a task that a capable assistant or Social Media Manager can take over. But you still need to be aware of what’s happening in your social media world. If followers are asking for your opinion, you need to be there in a timely fashion giving your opinion. If customers are asking specific questions about a product or course, you need to be on the ball answering those questions; otherwise you’ll be getting refund requests because your customers feel neglected.

Also, be active in your social media world in terms of connecting with others online. Yes, it’s wonderful when people in your tribe find you but you should put in equal effort to connect with your ideal customer. Passive marketing (or hope marketing, as I’ve heard it called) puts too much power into the hands of your ideal audience. Don’t wait and hope that they find you; make them want to CHOOSE you. Show them how you can help solve their problems. To do this successfully, you need to have a personal presence online instead of allowing a social media manager or third-party scheduler to be in charge.

Crush the Competition with the Social Media Planner from Next Level U!

Dig deeper into your business and develop your own unique social media plan with the Social Media Planner from Next Level U.  Using our planner, you will get a step by step process for creating a social media strategy for your small business. Work at your own pace, implement your plan, and expect big results in your audience growth and your engagement!  Take your social media (and your business) to the next level!     BUY IT HERE.

To your success!

Laura

P.S. If you are a small business owner (or want to be one), whether you are just starting out, or have been in business for awhile, I hope you will become part of the Next Level family.  Visit our Facebook page (www.Facebook.com/NextLevelAd) for tips, tools, and resources to help grow your business.  We now have a Facebook Group, Next Level U, for those who are interested in joining a private community of small business owners and marketers.

Some of the links in this publication are Affiliate Links, meaning that – at no additional cost to you – Next Level Advertising may earn a commission if you click through and make a purchase.  Please know that when you see an Affiliate link from NLA it is for a product or service that we use ourselves or that we have thoroughly researched and reviewed!

Laura Olson-Oxley is an entrepreneur, coach, speaker, marketing and business consultant, and sales professional. She has over 25 years of experience working with small businesses in a variety of industries, focusing on strategic business growth through effective marketing and advertising. Also a strategist, numbers nut, project manager, and life-long learner, Laura looks at the big picture to analyze and recommend the most effective tools to take businesses to the Next Level.

Join My Group:

Read More Blog Posts

Why You Need A Solid SEO Strategy And A Way To Measure Results

Trying to get traffic to your website without a plan is a bit like driving around with a vague destination in mind, but no directions on how to get there.

Read More
5 Powerful Ways to Drive Traffic to Your Website - Without Breaking The Bank!

You can build the most beautiful website in the world, but if no one visits your site, it really isn't doing you any good.

Read More
5 Tips for a Winning Website

Your website should be the cornerstone of your marketing program. To make your site work for you, remember that every visitor is a potential client.

Read More
Email: Give Them What They Want - And How To Find Out What That Is

Effective marketing boils down to this: Find an audience, figure out what they need or want and then deliver it. Email is one of the best mediums to help you do just that. And it isn’t always about selling them on a product. In fact, that isn’t at all where you want to start. First […]

Read More
3 Ways to Make Take Your Email List from Foe to Friend

Is your email list a friend or a foe? Here are 3 ways to make sure that your list is a friend to your business and that it actually works for you.

Read More
How Often Does Your Audience REALLY Want to Hear from You?

How much is too much when you are using email to build solid business relationships with your audience? Use these guidelines to decide your best schedule.

Read More
9 Ways to Use Email to Get Better Marketing Results

Email is one of the most effective forms of marketing ever used. IT'S NOT DEAD! Here are 9 ways you can boost your marketing success using email.

Read More
3 Ways to Show Off Your Personality on Social Media

It’s been proven by experts that people will spend their money with those they know, like, and trust. Here are 3 tips to build YOUR K-L-T factor!

Read More
Put the Social back in your Social Media

Using a social media scheduling program is a wonderful thing. But you still need to be aware of what’s happening in your social media world and be ready to respond.

Read More
Consistency = More Followers

If you want to build an audience of loyal followers on any social media platform, consistency must be a part of your posting strategy. How many times a week (or a day) you post on social media is your choice - and some quick market research will tell you when your target audience is most […]

Read More
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram