Bland to Brilliant: 50 Things You Can Do to Your Website to Attract More Customers
Your website is your storefront. In many cases it provides a prospect’s first impression of your company. You know what they say about first impressions; you can only make one and it better count! The good news is that keeping in mind a few fundamentals and making a few simple tweaks to your website can take it from bland to brilliant. You can create a website that attracts visitors, converts clients, and helps you build a prosperous and exciting business.
Ideal Client Profile Worksheet
Having a clear definition of your target customer is absolutely the most important thing you can do to make your marketing and advertising WORK for you! We have created this Ideal Customer Worksheet to help you dig a little deeper into who you want to target with your marketing and advertising efforts.
Blueprint for Success: Social Media
Social media is important and must be an integral part of any marketing strategy, but it takes some work for social media to be really effective as a sales tool for your business. Here are 21 ideas to help you take your social media presence to the next level!
Blueprint for Success: Email
Email marketing can be a powerful tool. It is the best way to communicate with existing customers, it is a great tool for educating customers and prospects about your product or service, the ability to segment your messaging to different audiences is unmatched, and it is cost effective. When combined with a solid social media strategy, email can significantly increase the reach of your marketing messages. What more could you want in a marketing tool?
In a nutshell, email marketing should be part of your overall marketing strategy. Download this Blueprint For Success for 21 ideas that you can implement right now to take your email marketing to the next level!